On-Page & Off-Page Optimization
Search Engine Optimization can be broken up into two main categories off-page and on-page SEO.
On-page SEO deals with a websites pages, both for content and the backend structure of a website.
On-page optimization is to improve individual web pages to rank higher in the search engines, driving qualified organic and targeted traffic to your website.
The search engine provides your website when your potential customers are searching for specific business related keywords.
Off-page optimization is the actions taken outside your website that effects search engine rankings. Off-page consists of link-building, guest posting and leaving comments on blogs.
Also Off-site SEO includes social media, reviews, and branding.